Social Media Client Questionnaire

Social Media Marketing & Management
Client Questionnaire

Let's get on the same page

Name *

First

Last

WhatsApp Number *

Email Address *

Business / Brand Name: *

Where is your business based? *

Provide address if applicable

List your business services / products : *

*Please send through a full service / product pricelist*

What values / beliefs are important to you as a brand?

Determine the guiding principles for decisions made in your business

What is your vision statement / Where do you want your brand to go?

It can be big or small, stay true to your brand

Are there any competitors or brands in your industry whose social media presence you admire or would like to differentiate from?

Provide social media handles

Who is your target market / client and why do they need you? *

Describe this person in as much detail as possible; Age group, gender, profession, income bracket, personality, etc. – Include multiple profiles if you have more than one type of target client.

What 3 words would you want your target client to use to describe your brand? *

If your brand was a person, what type of personality would they have?

Excited ; Sincere ; Rugged ; Competent ; Sophisticated

What feelings do you want your brand to evoke?

Preferred brand style ? Colours / fonts / aesthetic *

Please provide details. Provide 3/4 colors that work together for your brand – Colors you like and/or dislike

What specific goals or objectives do you aim to achieve through social media marketing? *

Do you have any specific promotions, events, or new product/service launches in the near future that should be incorporated into the social media strategy?

Content Buckets: *

Select the content buckets you would like to include in your plan for the current upcoming management period.

Extra Notes / Information

Social Media Marketing & ManagementClient Questionnaire

Let's get on the same page

Social Media Marketing & Management
Client Questionnaire