BRAND IDENTITY DEVELOPMENT

yOUR BRAND IS MORE THAN JUST A LOGO; IT IS PERSONALITY, TEXTURE & STORY-TELLING

You have an idea that you want to put out into the world, be it in the form of a business, an organization or simply sharing knowledge - That's lovely! Now what?

You need to develop a brand.
A brand is something through which people can identify your idea.

It is the combination of your values, your ethics, your objectives, your style and your modus-operandi. It is all combined and portrayed in the best manner, bringing your vision into existence to the point where it is now its own person, independent of you or anyone else.

THE BRAND HAS LIFE.
It has a following, a means and method of communication. It has its own clothing, colors, logo and voice. It has its own personality and areas of interest and expertise.

ARE YOU READY TO CREATE?

the brand development package

Example of A Brand style guide :

BRANDING CHECKLIST

1. WHO ARE YOU ?

2. YOUR IDENTITY:

3. COMMUNICATION:

BRAND STYLE GUIDE

WHY IS IT IMPORTANT?

Frequently asked questions
<BRAND DEVELOPMENT>

A visual representation of the aesthetic of your brand using color palettes, inspiration images, textures & fonts.

Simply put, a design mind map of your brand! 

Depending on the details discussed you will either receive 2 or 3 logo options in a draft format. You will then receive 2 free revisions to the chosen logo if need be. You will then receive the final chosen logo files. 

2 free revisions are included in the pricing. Having a solid strategy  means that it is rare to require more revisions. However, if you feel we still haven’t 100 % hit the nail on the head, we will continue to work on the project at an additional fee of R 50/ 15 minutes until you love it.

The normal turnaround time for the final presentation is 7 days. We present the project in stages and depending on revisions and client approval, the turnaround time may vary. If you require faster service, we may be able to accommodate you at an additional fee. Please inquire.

Shorter Projects: 50:50 [ 50% to book services (nonrefundable) ; 50% before handing over final project and art files.]

Longer Projects: 50:25:25 [ 50% to book services (nonrefundable) ; 25% halfway through ; 25% before handing over final project and files.]

EFT is the preferred payment option. 

Once you’ve reached out, we will help you gather your thoughts and ideas, fill in the blanks and give you a design that you are sure to love. Usually, over-explaining is a bad thing, but when it comes to abstract concepts like logo’s and brand style guides, every little bit helps! When it comes to approving text, fonts, colors and art work, your co-operation is key in order to meet deadlines.

A completed project is yours upon receipt of the final payment. Depending on what you request, you will receive your artwork in EPS, JPEG, PNG and/or PDF files. Your project files will be supplied to you either on a USB drive, dropbox or via e-mail. (If you have a special file or format request please don’t hesitate to ask.) 

Yes! Each project is custom made to suit your preference and needs. We work closely with each client in order to strategically create the perfect solution for them.