Brand Identity Development
Your Brand Is More Than Just A Logo. It is personality, texture & story-telling
You have an idea that you want to put out into the world, be it in the form of a business, an organization or simply sharing knowledge - That's lovely!
Now what?
You need to develop a brand.
A brand is something through which people can identify your idea.
It is the combination of your values, your ethics, your objectives, your style and your modus-operandi. It is all combined and portrayed in the best manner, bringing your vision into existence to the point where it is now its own person, independent of you or anyone else.
THE BRAND HAS LIFE.
It has a following, a means and method of communication. It has its own clothing, colors, logo and voice. It has its own personality and areas of interest and expertise.
Are you ready to create?!
The Brand Development Package
- Logo Design
- Brand Style Guide [Colour Palette & Font Pairing]
- Extensive brand discovery brief
- Mood Board
Branding Checklist
Who are you?
- Clarify your brand vision
- What are your brand values & beliefs
- Identify your strengths
- Create your brand story & find your voice
- Define your niche - who is your target audience
Your Identity
- A logo that fits your vision
- Official fonts / typography
- Official colors
- An aesthetic that is consistent with your brand
- Your identity should communicate your story & values
- Discover what your visual brand likes & dislikes
- Gather Inspiration! Create a mood board.
Communication:
- Be CONSISTENT across all platforms
- Consistency on social media
- Having an online presence
- A functional & responsive website that communicates your brand identity
Brand Style Guide
- Brand Story
- Brand Voice
- Logo & Alternate Logo's
- Brand colors (4/5)
- Brand typography / fonts
- Brand textures
- Mood Board
Why is it important?
- It's a rule book that explains how your business presents itself to the world through it's visuals & character.
- It becomes a reference tool which helps maintain consistency in what your brand looks, sounds and feels like.
- Consistency is the secret to engagement and a loyal audience/market.
Frequently asked questions
Depending on the details discussed you will either receive 2 -3 logo options in a draft format. You will then receive 2 free revisions to the chosen logo if need be.
2 free revisions are included in the pricing. Having a solid strategy means that it is rare to require more revisions. However, if you feel we still haven’t 100 % hit the nail on the head, we will continue to work on the project at an additional fee until you love it.
Depending on availability; turnaround time is 10-15 working days. We present the project in stages and depending on revisions and client approval, the turnaround time may vary. If you require faster service, we may be able to accommodate you at an additional fee. Please inquire.
50:50 [ 50% to book services (nonrefundable) ; 50% before handing over final project and art files.]
EFT is the preferred payment option.
Once you’ve reached out, we will help you gather your thoughts and ideas, fill in the blanks and give you a design that you are sure to love. Usually, over-explaining is a bad thing, but when it comes to abstract concepts like logo’s and brand style guides, every little bit helps! When it comes to approving text, fonts, colors and art work, your co-operation is key in order to meet deadlines.
A completed project is yours upon receipt of the final payment. You will receive your artwork in PNG and PDF files. Your project files will be supplied to you via e-mail. (If you have a special file or format request please don’t hesitate to ask.)
Yes! Each project is custom made to suit your preference and needs. We work closely with each client in order to strategically create the perfect solution for them.