Brand Discovery Brief - MACO MEDIA

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Brand Discovery Brief

Let's get on the same page

Welcome!

Getting to know your business... On a personal level. This is the first step to understanding and building your brand. This will help you identify and define your brand in order to stay true to your brand & maintain consistency in its voice and style. Consistency within a brand is absolute key, it aids in building trust within your target audience. Trust = engagement from an authentic & loyal audience. This brief is also going to assist our team & get us up to speed so that we can deliver the best, most-suited designs for you and your brand.

Please get comfortable, do some research, introspect, grab a cup of coffee or tea & answer these quetsions...

Name *

First

Last

Brand Name / Logo Text [Include subtext if required]

Email Address *

What is your brand name meaning / meaning to you?

*If applicable*

Why did you start this business?

What is your mission statement?

*Why does your brand exist*

What values/ beliefs are important to you as a brand?

*Determine the guiding principles for decisions made in your business*

What is your vision statement?

*Where do you want your brand to go? It can be big or small, stay true to your brand*

Who are your top competitors?

How do you differentiate yourself from the competition?

*What are your unique selling points?*

What brands do you like and dislike? And what about those brands do you like/dislike if specific?

*Style, brand voice, brand values, etc.*

Who is your dream client and why do they need you?

*Describe this person in as much detail as possible; age group, gender, profession, personality, income bracket, race, etc) (Include multiple profiles if you have more than one type of dream client)*

What 3 words would you want your dream client/customer to use to describe your brand?

If your brand was a person, what type of personality would they have?

Optional (Choose 1):

Excited: Carefree, spirited, and youthful
Sincere: Kind, thoughtful, and an orientation toward family values
Rugged: Rough, tough, outdoorsy, and athletic
Competent: Successful, accomplished and influential, highlighted by leadership
Sophisticated: Elegant, prestigious, and sometimes even pretentious

What feelings do you want your brand to evoke?

What is your preferred logo style?

*Style, colors, mood, aesthetic*

Select the type of logo you prefer:

Wordmark: A freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.
Letterform: A unique design using one or more letterforms that act as a mnemonic device for a company name
Emblem: A mark in which the company name is inseparably connected to a pictorial element.
Pictorial Mark: An immediately recognizable literal image that has been simplified and stylized.
Abstract Mark: A symbol that conveys a big idea, and often is ambiguous

Do you have a brand color preference?

3/4 colours that work together for your brand. Colours you like and/or dislike

Words to describe your brand aesthetic?

*Example: Bright, vintage, minimalist, quirky, professional, high-end/luxury, retro, etc*

Other Information / Notes

& That's it for now

Keep the creative juices flowing. I'm sure you're now inspired and filled with ideas. Do yourself a favor and create a Pinterest board with all the things that your brand loves and wants to be, it can be inspiration aesthetic images, color schemes, typography inspiration, whatever you’d like! (Don't forget to share the board with us so we can get on the same page!)

Overwhelmed or confused? That’s perfectly okay! You don’t have to have it all figured out. Take a breather & get in touch. We’re always happy to help.

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